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CALDIROLA
In 1897, Caldirola was a simple osteria in Contra, a small hamlet in the municipality of Missaglia, where today Casa Vinicola Caldirola is based. During the sixties of the last century, Gaetano Caldirola explores the best vineyards of the Piedmont region: barbera, nebbiolo and moscato as a starting point.

The bottles did not yet have labels, the tops of the bottles were simply colored differently, in order to distinguish the different vineyards.
The words "Caldirola wine" were stamped into the glass.
During the 1970s, bottling plants became more and more technologically advanced until they became fully automated.

Caldirola chooses the Lombardy region as the most suitable location for the commercialization of its wines.
The "La Cacciatora" label becomes the protagonist of promotional campaigns that will become a regular means of communicating important issues.
The high quality of the wine is associated with a reasonable price and the assortment is getting bigger; from Piedmont to Tuscany, from Sicily to Abruzzo.

By consolidating sales on the Italian market, the company begins to look for more sales opportunities.
Caldirola's first steps outside Italy begin with Germany, then Belgium, Luxembourg and finally Moscow.

The former Soviet Union becomes a popular business tourist destination and Gorbachev celebrates his trip to Italy with a glass of Caldirola Prosecco.
The company already has significant partnerships with many Italian wine producers, as well as consortia for the purchase of very high quality wines.
The careful selection of wines from regional vineyards led to the expansion of the "La Cacciatora" brand.

Environmental marketing is becoming an important choice of communication in favor of environmental sustainability.
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