We have a highly strategicapproach and forge strong tiesbetween people, territories andmarkets. This is how we build up our wineries andprovide value to our brands.
PROSIT GROUP IS THE PROMOTER OF THE CULTURE OF QUALITY ITALIAN WINE, OFFERING ITS CUSTOMERS THE HIGHEST DENOMINATIONS THROUGH A COMPLETE AND SYNERGETIC PORTFOLIO OF BRANDS AND THE PROMOTION OF AREAS OF EXCELLENCE.
THE BUSINESS MODEL OF THE PROSIT GROUP IS NEW AND DISTINCTIVE AND INVOLVES DIRECT CONTROL OF THE ENTIRE VALUE CHAIN. THIS GIVES THE GROUP A UNIQUE POSITION IN THE MARKET.
THE GROUP IS LED BY A HIGHLY QUALIFIED MANAGEMENT TEAM WITH EXTENSIVE EXPERIENCE IN THE WINE SECTOR. THEIR STRATEGIES ARE BACKED BY A LONG-TERM INVESTMENT FUND.
THE GROUP'S MANAGEMENT HAS A SUCCESSFUL TRACK RECORD IN MERGERS AND ACQUISITIONS. THIS ENABLES IT TO OPERATE ACCORDING TO A LONG-TERM ACTION PLAN TO DEVELOP NEW COMMERCIAL AND INDUSTRIAL SYNERGIES.
THE GROUP IS STRUCTURED TO ADOPT AND MANAGE A BUSINESS MODEL THAT IS COMPLIANT WITH ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PRINCIPLES.
Mission Building a healthy future for ourwineries, contributing to Italianwine’s success and reputationworldwide. Developing and marketing strongbrands that attract current andfuture wine lovers.
Values Prosit Group is underpinned by shared values: competence, quality, and respect for people and territories.